Before spending money on ads, fix the basics: your Google Business Profile, photos, reviews, services, categories, and local landing pages.
What to check first
Claim and verify the profile. Choose the right primary category. Add services, products, hours, appointment links, real photos, Q&A, and weekly posts. Reply to every review. Track calls and direction requests. Then build SEO pages that match what customers search.
Quick action list
- Look for real photos, not only stock images.
- Read recent reviews and owner replies.
- Check hours, services, location, and contact options.
- Save the places that communicate clearly.
Want help with visibility?
Start with the free SEO Lite Scan, then request a deeper MBO/AIO/GBP audit when ready.